GenX Privacy Policy

This Privacy Policy covers this Site and it is your responsibility to read and understand this privacy policy. By visiting our Site you are agreeing and consenting to the practices described in this Privacy Policy. If you do not agree to all of this Privacy Policy and do not wish to be bound by it, you are not authorised to access or otherwise use the Site, or take part in any of the programmes and offers that we provide. In reviewing this privacy policy, please also read our Terms & Conditions.

We are committed to protecting your privacy and we have prepared this Privacy Policy to describe to you our practices regarding the Personal Data we collect from users of our services. This Privacy Policy may change from time to time so please check back here frequently.

My Generation Limited is registered as a data controller with the Information Commissioner’s Office (registration number ZA086878).

Data collection

MyGeneration Limited collects Personal Data and Anonymous Data from you when you visit our Site or when you send us information or communications. “Personal Data” means data that allows someone to identify you, including, for example, your name, address, telephone and mobile numbers, e-mail address, as well as any information about you that is associated with or linked to, or could be linked to, any of the foregoing data. “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

How Personal Data is collected

We may collect Personal Data from you, such as your name, contact details, country of residence, zip code or post code, gender, and/or birth date when you register on the Site or when you choose to use the various services we provide on our Site. We also collect other types of Personal Data that you provide to us voluntarily, when, for instance, you make a purchase, respond to surveys and questionnaires, or enter a competition. If you provide us feedback regarding our Site or services via e-mail, we will collect your name and e-mail address in order to send you a reply. In order to improve our services to you, we may ask you to voluntarily complete confidential surveys. We do not ask you to provide us any personally identifiable data in association with these surveys although we do associate your responses with Personal Data. If you do not wish to participate in a survey, however, simply decline to participate when asked.

Anonymous Data Collected via Technology

To make our services more useful to you, we use technological means to collect Personal Data from you, including the Uniform Resource Locator (URL) you just came from, the URL you go to next, your browser type, and your Internet Protocol (IP) address. We also use cookies or clear GIFs to collect Personal Data from you about your use of the Site or e-mails we send you. You expressly consent to our use of cookies and clear GIFs when you use our services. An “IP Address” is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP address stays the same from browser session to browser session; but if you use a consumer Internet access provider, your IP address probably varies from session to session. We track IP addresses solely in conjunction with session cookies to analyse our Web page flow. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. My Generation Limited uses both session cookies (which expire once you close your Web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on the Site. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can disable this function by changing the cookie profile on your computer’s Web browser. If you disable your cookies, however, you may not have access to certain features on this site. We do not store any Personal Data in cookies on your computer (other than the cookie itself). “Clear GIFs” are clear electronic images that are used to track your movements on the site. They help us to determine whether content on the site is effective. We also use clear GIFs in HTML-based e-mails to let us know which e-mails have been opened and acted upon by recipients (including any persons to which the e-mails have been forwarded). Clear GIFs on the Site collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the clear GIF resides. This information helps us assess the effectiveness of certain communications and marketing campaigns.

How is the information used?

MyGeneration Limited uses your Personal Data to provide you with a customised Web experience and to provide services to you. Such services include sending you marketing messages if you have given us permission to do so, processing your answers to quizzes, and sending electronic newsletters and promotional e-mails to you. We also use Personal Data for customer service messages, to notify you about updates to our services and to respond to your requests. We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to perform statistical analyses of users’ aggregate behaviour so that we may enhance the content of our services and improve site navigation. MyGeneration reserves the right to use and disclose Anonymous Data to third parties at its discretion, in aggregate form. If you elect to receive communications from us we may periodically send you free newsletters and e-mails that directly promote the use of our Site or the purchase of our products or services and may contain advertisements for third parties.

Do we share your Personal Data with other companies?

Except as otherwise stated in this Privacy Policy and in our Privacy Notices where you give us your consent, we do not sell, trade, or rent the Personal Data collected from our services to third parties. However, we will share your Personal Data with our third party suppliers who need to process your data in order to fulfil your request, such as to charge your credit card (if authorised by you), fill your order, and deliver promotional e-mails. These third parties are required under contract not to use your Personal Data other than to provide the services requested by MyGeneration Limited and to guarantee to our satisfaction that they have sufficient processes in place to ensure the security of your data whilst it is in their care. You expressly consent to the sharing of your Personal Data with our contractors and third party service providers for the purpose of providing services to you. If you send a testimonial or comment to us, we may post it on our site or use it in advertising materials. We will attribute your testimonial to you by posting your first and last initial or your first name and last initial next to your testimonial on our site or advertising materials, if provided. Regardless of any choices you make regarding your Personal Data (as described below), MyGeneration Limited may disclose Personal Data if it believes in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) protect or defend the rights or property of MyGeneration Limited or users of our services. If another company acquires our company or our assets, that company will possess the Personal Data collected by it and us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy and the terms under which you submitted your data. If you provide MyGeneration Limited with your contact details and agree to receive promotional messages, we may share your details with third-party businesses that offer goods or services that we believe may be of interest to our customers. Many customers appreciate the offerings they receive from such third parties; however, we allow you to opt out at any time of having your Personal Data shared with third parties for the purpose of sending you relevant information. If you would like to cease receiving these communications you can use the Contact function on the site to advise us of your request to unsubscribe.

Other websites

Except as otherwise expressly provided in this Privacy Policy or on this website, only MyGeneration Limited collect Personal Data through the services provided solely by MyGeneration Limited; this Privacy Policy applies only to the use and disclosure of Personal Data that we collect while you use our services. When you click on advertisements or links on this site, you will leave that site and go to another site. During this process, a third party (including a third party advertising service that may provide services to an advertiser) may collect Personal Data or Anonymous Data from you, such as the URL you just came from, the URL you go to next, your browser type, and your IP address. Our display of advertisements or links to any other company or site is for your convenience and does not signify our endorsement of such company or site (or the contents of the site). We have no control over, we do not review, and our Privacy Policy does not apply to, these other companies, sites, or content, or to any collection of data after you click on an advertisement of or link to a third party.

Where is your information processed and how do we keep your Personal Data secure?

Your Personal Data may be processed both in and outside of your own country. When you submit your details and in whichever country you are situated you agree to the data being transferred to the UK and processed under the terms of the UK Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 which stem from European Directives 95/46/EC and 2002/58/EC respectively. If you are not in agreement please do not add your personal details on this site. We may need to transfer your data outside the UK (and possibly to places outside the European Economic Area) and by using this site you consent to us transferring any such data in this way. However any company outside the EEA to whom we transfer data is contractually bound to protect your personal data. MyGeneration Limited is committed to protecting the security of your Personal Data. We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorised access, use, or disclosure. Except as provided elsewhere in this Privacy Policy, MyGeneration Limited limits access to Personal Data in electronic databases to those persons (including employees and contractors) in My Generation Limited’s organisation who have a business need for such access and those persons are under contract to keep your data secure. Even though MyGeneration has taken significant steps to ensure that your Personal Data is not intercepted, accessed, used, or disclosed by unauthorised persons, you should know that MyGeneration Limited cannot eliminate security risks associated with Personal Data.

Access to your Personal Data

You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to see the information we hold about you, please contact us in writing: The Data Protection Compliance Officer, My Generation Limited, Elldan House, Llanmorlais, Swansea, SA4 3TF We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you. We are also legally obliged to request you to provide us with identification so that we can be certain that you are entitled to receive the requested data.

Questions Regarding this Privacy Policy

If you have any questions regarding this Privacy Policy or believe that MyGeneration Limited has not adhered to this Policy please use the Contact function on the site. We will do our best to address your concerns. If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. If we make material changes in the way we collect, use, and/or share your Personal Data, we may notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on the Site. Any material changes to this Privacy Policy will be effective thirty (30) calendar days following our posting of notice of the changes on the Site. These changes will be effective immediately for new users of our services. Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our despatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.

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